Module II: Design

Strengthen your ability to design tailored and contextually relevant behavioural messages for your program.

What is Module II?

This module strengthens your ability to craft tailored, contextually relevant behavioural messages. You’ll explore effective messaging strategies, creative engagement techniques, and low-cost messaging methods. Through guided exercises, you’ll learn to design powerful messages, consider important contextual factors, and develop strategic communication plans for stakeholders and partners. Additionally, you’ll learn how to preliminarily test and refine your messages to maximize their effectiveness before rollout.

Objectives

Strengthen your ability to design tailored and contextually relevant behavioural messages for your program
Equip you with skills to creatively engage your audience
Provide an overview of how to preliminarily test messages.

Session breakdown

Messaging interventions for behaviour change

Effective communication is crucial for influencing behaviours in any program. This session will help you identify powerful messaging techniques that resonate with your audience.

This presentation introduces you to key messaging strategies and their role in behaviour change, utilizing real-world case studies and interactive discussions.

Message ideation

Crafting effective messages can be challenging without a clear framework. Completing this session provides you with practical, ready-to-implement messaging strategies.

*This worksheet guides you through the message creation process, enabling you to design messages tailored specifically to your audience.

Thinking about context

Understanding context ensures your messages are culturally and socially appropriate.Completing this session will help you in ensuring your communications resonate with your target audience.

*This presentation provides an overview of why and how context matters.

*This worksheet will help you identify and integrate contextual factors into your messaging.

Creative engagement techniques

Standing out in a crowded communication environment requires creativity. This session will help you think of creative strategies to increase message impact and recall.

*This presentation provides an overview of striking and unconventional messaging examples that break traditional norms of communication.

*This worksheet provides a case study using which you can practice generating creative messaging.

Stakeholder/partner communication plan

Effective collaboration requires streamlined communication with stakeholders. Completing this session will let you plan your partner and stakeholder interactions.

This presentation introduces communication plans, which can be used to identify key partners and outline strategic communication channels.

*This worksheet provides a communication plan framework which you can fill in.

Introducing the low-cost messaging guide

Limited resources do not need to constrain communication efforts.

The Low Cost Messaging and Testing Guide will help you to identify the different qualitative and qualitative message testing techniques to enhance the effectiveness of your communications

This presentation introduces the Low-Cost Messaging Guide which provides practical, affordable messaging tools and techniques you can easily implement. You can access the guide for free.

This worksheet provides you with a case study you can use to practice thinking through the internal and external testing of messages.

Module II: Design – Journey map

Designing effective messages is crucial for influencing behaviour. We strongly recommend completing this session to create a practical roadmap, and following through on the plans you create before moving on to the next session.

This presentation guides you in using Journey Maps which are useful in planning and executing the design of effective messages.

This worksheet provides the Journey Map which will help you develop detailed, actionable plans for immediate next steps. You will identify the main theme of your message, its intended impact, potential modes of delivery, and avenues for collaboration with other organisations in Lesotho.

Module III