Module III: Test

Equip you with skills in qualitative message testing and analysis.

What is Module III?

In this module, you’ll acquire essential skills for qualitatively testing and analyzing your behaviour change messages. You’ll learn to design effective qualitative research instruments, understand ethical research practices, and apply various qualitative analysis techniques. This module emphasizes the importance of iterative improvement, guiding you to refine your messages based on evidence and ensuring that your communications are both effective and ethically sound.

Objectives

  • Equip you with skills in qualitative message testing and analysis.
  • Enable you to iteratively improve on your messages based on evidence.
  • Reinforce the importance of ethics in research.

Session breakdown

What is Behavioural Science?

Qualitative message testing

Effective message evaluation can be done using structured qualitative methods. Completing this session ensures you have a clear foundation for practical message assessments.
Presentation

This presentation builds on qualitative testing techniques, exploring the types of questions that can be used to test behaviour change messages effectively. which can be used.

A cross-sectoral and risk-informed approach

Designing and refining qualitative instruments

Creating effective research tools can be challenging. This session prepares you to gather meaningful qualitative insights.

Worksheet

This worksheet is a qualitative research template that you can use to ensure intentional and effective data collection. We recommend using it after you have developed up to 3 messages that you would like to test

A cross-sectoral and risk-informed approach

Ethics in research

Whenever you conduct research, it is important to conduct it ethically. Completing this session will help you make sure your research does not harm anybody.

Presentation

This presentation provides an overview of critical practices necessary to conduct ethical research such as informed consent, confidentiality, and data privacy.

A cross-sectoral and risk-informed approach

Qualitative data analysis

Drawing insights from qualitative data is an important skill to develop. This session equips you with the skills to interpret qualitative data.

Presentation

This presentation guides you through different qualitative data analysis techniques, and how you could apply them to iterate on your messages.

Congratulations, you’ve completed this training!