Module I: Understand
Introduce the fundamental concepts of behavioural science.
What is Module I?
Objectives
- Introduce the fundamental concepts of behavioural science.
- Identify the key behavioural challenges faced trying to shift conservation-related behaviours.
- Equip you with foundational skills in exploratory qualitative research methods.
- Develop practical behavioural mapping skills to understand the barriers and levers to behaviour change.
Session breakdown
What is behavioural science?
This presentation introduces you to the core concepts, theories, and frameworks of behavioural science. You’ll learn a bit about Busara, and how we leverage behavioural insights to address challenges. We will also discuss why human behaviour matters in designing effective interventions.
AUDAS – The Busara approach
Organisations often struggle with clearly structuring their approach to applying behavioural insights. This session will help you understand how you might apply behavioural science to your program.
In this presentation you will explore Busara’s AUDAS framework (Align, Understand, Design, Apply, Scale), focusing specifically on the initial alignment and understanding phases. Real-world examples from Busara’s work with ReNOKA will illustrate how this structured approach has successfully facilitated behavioural insights and interventions in practical settings.
Exploratory research methods
Choosing the right research methods and formulating effective research questions can be challenging. This session is key to ensuring your research efforts yield insightful, actionable data.
This presentation provides an overview of the essential qualitative research methods and guides you in selecting the appropriate research method and questions for your program.
*This worksheet helps you develop actionable research plans tailored to your program’s needs. Completing it is key to ensuring your research efforts yield insightful, actionable data.
Behavioural mapping
Understanding the detailed barriers and opportunities to behaviour change is often complex. Completing this session equips you with a clear visualization of your program’s behavioural landscape.
This presentation provides an overview of practical behavioural mapping techniques to visualize and organize key behavioural levers and barriers using a case study from Integrated Catchment Management (ICM).
*This worksheet provides a framework for understanding key stakeholders of your program by generating personas for each key actor whose behaviour you are trying to change (eg: farmers, herders, community elders etc.).
This worksheet helps you think through the steps key stakeholders need to take in order to change their harmful behaviours, identify the barriers to the behaviour change, and pinpoint the opportunities for intervention.
Internal advocacy
Effective internal advocacy is critical to getting buy-in for behavioral science strategies. This session helps ensure your efforts are supported and sustained within your organization.
This presentation outlines strategies and tools to effectively communicate your behavioral research and intervention plans within your organization.
This worksheet helps you plan and prepare for key internal advocacy moments.
Module I: Understand – Action plan
Transitioning from ideas to actionable steps often presents a challenge. We strongly recommend completing this session to create a practical roadmap, and following through on the plans you create before moving on to the next session.
*This worksheet guides you in developing detailed, actionable plans for immediate next steps. You’ll identify key stakeholders, required resources, and clearly outline how you’ll incorporate behavioural insights into your ongoing work.